Graphic, web and brand identity design services.
From the core of your identity to the digital that holds it up. You hire only what you need and coordinate with one person, from start to finish.
- 01 → 15
- Brand & direction
- Web & product
- Growth & content
Brand & direction
01Corporate identity
A brand that works as a system, not a stray logo nobody knows how to use.I build identities that hold up for years without touch-ups: naming, logotype, palette, typography and usage rules in a clear guidelines manual your team can apply without calling me again.
- Naming and logotype
- Visual system
- Brand guidelines
02Graphic design
Posters, packaging, signage, social. Your brand off the screen and recognisable.Everything your brand needs in the physical and social world: posters, packaging, lettering, stationery and pieces for social media — coherent with one another because they come from the same system.
- Packaging and posters
- Signage and stationery
- Pieces for social media
03Editorial design
Catalogues, magazines and books with typography you notice and layouts that breathe.Layout with hierarchy and rhythm: catalogues, annual reports, magazines and books where every page has air and every typographic shift has a reason. Ready for print or screen.
- Catalogues and reports
- Books and magazines
- Print-ready artwork
04Illustration
Lettering, murals, digital illustration. The hand comes in when what you need doesn't exist yet.When a brand needs a character of its own, I draw: lettering, iconography, murals or digital illustration made for your visual system, not generic clip art.
- Custom lettering
- Digital illustration
- Murals and large format
05Art direction
For teams that already have the resources but need judgement and twenty years of trained eye.I bring judgement where it's needed: I define the visual tone of a campaign or project and guide the team so the result holds together. On a one-off basis or on retainer.
- Concept and visual tone
- Guiding the creative team
- Review and consistency
Web & product
06Web design
Custom websites —Next.js, Shopify— built from day one to convert.I design and build the whole site: structure, content, speed and technical SEO from the first commit. No bloated templates — custom code that loads fast and converts.
- Design + development
- Performance and technical SEO
- Maintenance
07Online commerce
Shopify and headless with conversion as the north star. A store that sells, not one that just exists.I build your store on Shopify or headless with conversion at its centre: clear product pages, frictionless checkout, speed and analytics so you know what works and can fine-tune it.
- Shopify or headless
- Optimised product pages and checkout
- Conversion analytics
08CRM
Your CRM in order so the team sells instead of wasting time hunting for data.I set up and configure your CRM around how your business actually works: pipelines, automations and clean data, with training so the team really uses it.
- Implementation and setup
- Pipelines and automation
- Team training
09AI agents
Custom assistants for support, sales or content. No promises: working flows.I build assistants that handle real work: customer support, lead qualification or content generation, integrated with your tools and with a scope you control.
- Support and sales
- Integration with your stack
- Measurable use cases
Growth & content
10SEO
Audits, on-page, local and ecommerce. Showing up at the top matters less than showing up right.Technical audit, on-page optimisation, local and e-commerce SEO, and content built to rank. I explain what I do and why — no black boxes, no promises of magic.
- Technical audit
- On-page and local
- Content and internal linking
11AI visibility
Get ChatGPT, Perplexity and AI Overviews to mention you when people ask about what you do.I prepare your content so generative engines cite it (GEO): citable passages, structured data, clear entities and an llms.txt. Visibility is no longer just Google.
- Citable content
- Structured data
- Entities and llms.txt
12Social media content
A feed with a visual line of its own. Not the same carousel two hundred other businesses use.I define a recognisable visual line and produce the pieces month after month: living templates, formats for reels and stories, and a feed that stands apart from your competitors'.
- A visual line of your own
- Templates and formats
- Monthly production
13Newsletters
Emails that get opened because the subject is worth it and the design doesn't steal the message's spotlight.I design and lay out your newsletters in your brand's visual line, built to be read to the end and to drive clicks. Living templates and sends ready for your tool.
- Template design
- Layout per send
- Open and click optimisation
14Motion graphics
Animated logo, video for social and intros. Your brand, now with time as a variable.I animate your brand when movement adds value: a logo in motion, short pieces for social, intros and campaign animations. Movement that reinforces the message, not pretty filler.
- Brand animation
- Video for social
- Campaign pieces
15Visual AI
Production with AI under human art direction. More volume, same judgement.I use AI to explore more options and produce faster —images, variations, visual content—, but the art direction and the final call stay with me. Results with your brand in them, not generic ones.
- Image generation and editing
- Accelerated production
- Human art direction
Web design in Sabadell
I design and build custom websites in Sabadell and the Vallès: fast, optimised for Google and AI, and built to convert. You deal with me directly, no middlemen.
View service →Online store
I build your online store with conversion as the goal: Shopify or headless, clear product pages, frictionless checkout and analytics. From Sabadell, for all of Spain.
View service →Logo design
Logo design done with judgement: from a professional logo to a complete brand identity with guidelines. Over twenty years of craft. Sabadell and Barcelona.
View service →Landing pages
I design single-page landing pages that are direct and built to convert: campaigns, launches or lead capture. Fast and measurable. Sabadell and Barcelona.
View service →