Graphic design for Baricentro's 44th anniversary: posters, indoor mall screens and a corporate campaign video.
- Client
- Baricentro
- Year
- 2024
- Services
- BrandingEditorial
Baricentro was turning 44 and needed a campaign capable of working across very different media: large-format vinyl, indoor LED screens, vertical stories and projection at the entrances.
We turned the number 44 into the leading typographic piece, with a warm palette that broke away from the usual language of shopping malls. Each sub-event inherited the system with its own modulation of color and scale.
The campaign rolled out coherently throughout the mall, and the entrance video captured the anniversary identity in just a few seconds.
