Graphic design and animations for various Baricentro campaigns.
Baricentro is the flagship shopping centre of the Vallès region. After more than 40 years, it needed a repositioning that would modernise the brand without alienating its family-oriented, local audience.
We refreshed the identity while keeping warmth and closeness as its core values, with a contemporary, versatile visual system for communication, signage and campaigns throughout the year.
Today it is a living system, present on baricentro.es and across all of the centre's campaigns, coexisting with the decades-long brand memory of its visitors.
