Craft packaging with hand-drawn illustration for a craft beer.
- Client
- Gladium
- Year
- 2022
- Services
- BrandingIlustraciónPackaging
Gladium was a signature beer that needed a brand built from scratch —from the visual name to the bottle and the website—, conveying its craft nature without falling into craft-beer clichés.
The hand lettering is the product's signature: the logotype was drawn by hand with pen and ink, giving the name a texture no digital typeface can match, in keeping with the central illustration.
We developed the complete system —logotype, packaging, stationery, totem and website—, with a bottle that commands instant presence on the shelf.
