A fresh identity for a sustainable paper brand.
- Client
- Good Roll
- Year
- 2023
- Services
- BrandingPackaging
Good Roll is a sustainable paper brand that needed a fresh identity, moving away from the sector's institutional tone and closer to a young, conscious audience.
We developed a laid-back graphic system —colour, direct language and a touch of humour— that conveys its ecological commitment without solemnity.
The result is a brand with a personality of its own, easy to apply across packaging and communication.
