La Mercè is one of the great events of the year in Barcelona, and Baricentro celebrates it with its own campaign. Several editions (2023–2025) with a single goal: awareness and traffic to the mall.
- Client
- Baricentro
- Year
- 2025
- Services
- Diseño gráficoMotionRedes sociales
La Mercè is one of the great events of the year in Barcelona, and Baricentro celebrates it with its own campaign. Several editions (2023–2025) with a single goal: awareness and traffic to the mall.
For each edition I designed the complete package —graphics for social media, in-mall screens (Admira/Impactmedia) and a video spot— keeping Baricentro's identity with a festive feel.
A campaign kit ready to roll out across all of the mall's channels.
